Uber's 'Green' EV fleet is pitted directly against the biggest homegrown EV cab player BluSmart in India. Can the desi warrior keep the global David at bay?
It’s a battle of unequals. But then, this is how all ‘David versus Goliath’ scripts unfold. Right? It’s a battle between a global giant that can flex its financial muscle and operational clout to gobble smaller rivals versus the tenacity of homegrown warriors who are equally capable of upsetting the calculations of the big boys on the back of their first-mover advantage and nimbleness. But isn’t that how all MNCs versus local wars start to begin with? Remember Flipkart versus Amazon? MakeMyTrip versus Expedia? Naukri versus Monster, and Ola versus Uber?