Hello Kitty's parent company, Sanrio, has appointed Dream Theatre as their licensing agency in India and will launch content, products, and cafes based on the character from this year
Hello Kitty, a beloved pop culture icon that has captured the attention of children and adults, is not only turning 50 this year but also making its debut in India. Widely recognised as a white, female cartoon character with a red bow on her head, she was created to promote friendship, kindness, and inclusivity. Over the years, she has become a brand ambassador of the Kawaii culture, which in Japanese pop culture refers to the quality of being cute and endearing.