ApnaKlub is stepping up its kirana play across tier 2 and beyond by rolling out a slew of its own brands. Will the gambit of a B2B wholesale platform for FMCG pay off?
For years, Badrinath Gupta endured a bunch of endemic issues plaguing his business. The kirana owner lists the vexing problems in order of severity. “Uncertainty has been the biggest worry,” rues the 45-year-old shopkeeper, who started a modest shop in Etawah, some 224 km from the capital city of Uttar Pradesh, in 2015. “There is no predictability about his arrival,” he says, alluding to the erratic schedule of the FMCG salesman who makes a fleeting visit to the small town twice a month.
(This story appears in the 01 December, 2023 issue of Forbes India. To visit our Archives, click here.)