A fortuitous pivot, propelled by heady pandemic tailwinds, has made CoutLoot gallop at a brisk pace. The big task now is to cut down losses and grow sustainably
Mumbai, 2016. If an engineer joins a soap brand, it is natural to expect some kind of ‘cleansing’ reaction. This is what happened with Jasmeet Thind. He joined FMCG giant HUL in July 2013, worked with Pears for close to three years, and by the time he decided to move on in February 2016, the young lad from Mumbai believed that his cluttered mind got cleansed, and amassed enough clarity to peep into the future. Well, it looked like the tagline of the soap brand—It is so pure that you can actually see through it—was playing on the minds of Thind. Towards the second half of 2016, he teamed up with a bunch of his friends and rolled out CoutLoot, a fashion re-commerce marketplace.