Some in advertising have begun to realise that the housewife in India is overworked and underappreciated. Any advertisement that acknowledges this fact seems to strike a chord with her
Some in advertising have begun to realise that the housewife in India is overworked and underappreciated. Any advertisement that acknowledges this fact seems to strike a chord with her. Image: Shutterstock
A currently running TV advertisement features a young man, who comes home from the office, unexpectedly bringing with him a bunch of friends. They demand that his wife make them gajar ka halwa. Of course, she whips it up in no time in her Hawkins pressure cooker.