A seasoned F&B founder has been inconspicuously garnishing his second innings with a unique recipe, a new play and a vast user base, which is largely under-serviced. Can Ajay Mariwala's gravy train at Food Service India reach a different and desired destination this time?
Kochi, Kerala, 2015. There was an unusual flavour in the monthly accounts book. And the seasoned entrepreneur was quick to spot the odd condiment. “There was a rogue sales guy in South India,” recalls Ajay Mariwala, who founded VKL Seasoning—India's biggest seasonings and flavours’ company, which reportedly had Yum! India, Domino’s Pizza, McDonalds India and Burger King among its QSR clients—in 1996.