India's biggest meat and seafood brand aggressively ramped up its ready-to-cook division to take it to Rs 200 crore in two years. Can the meat unicorn keep up its gutsy run?
L to R: Vivek Gupta and Abhay Hanjura, Co-founders, Licious
Image: Selvaprakash Lakshmanan for Forbes India
Over six years into the meat business, Abhay Hanjura and Vivek Gupta are no longer spring chicken! “Vegetarian eaters in India are not missing chicken,” reckons Gupta, who comes from a hard-core vegetarian family. His friend Hanjura interjects with a spirited argument. “What do our Western counterparts have,” asks the ‘branded butcher’ who has been working round the cluck—yes, in Hanjura’s LinkedIn world, the clock is replaced with ‘cluck’—to bring quality, variety and respect to the business of selling meat.