Prerna Jhunjhunwala's venture for early learning for children is focusing on schools. The founder, though, is equally animated about a D2C play. But can B2C be as easy as ABC?
Prerna Jhunjhunwala talks about the power of context, and picks up three settings. The first one is the dynamics of funding in the edtech market. The ‘Pre-K’ sub-category within edtech—prep, play school and nursery—never caught the fancy of venture capitalists (VCs), underlines the founder of Creative Galileo, a character-based early learning platform for kids between 3 and 10 years of age. Look at the numbers. In 2020, $2.1 billion venture money flowed into K12 (kindergarten to Class 12). The next year, which was the peak of funding ‘aberration’, the numbers leapfrogged to $2.9 billion. When seen in the right context—in 2019, K12 scooped just $454.9 million in funding—K12 saw more than a generous flow of money in 2020 and 2021.