India's largest pre-school and day-care chain survived the pandemic onslaught by sticking to the basics and thinking out of the box. Can Klay now post profits and script a sustainable story?
Kids love cake, and the grown-ups get fascinated with the icing. Right? A conversation with AK Srikanth is laced with cake and icing, but the sweetest part is when he tells us what happens when the line gets blurred. “The icing on the cake was being misconstrued as the cake itself,” reckons the chief executive of Klay, India’s largest pre-school and day-care chain which was started by Priya Krishnan in 2011. Srikanth explains. It was July 2019. Over 10 months after tying up with Disney, Byju’s rolled out an early learning app for children in classes 1-3 and kids in the age bracket of 6-8 years, and subsequently added more educational content for kids aged 4-5.