The open network is re-inventing ecommerce to level the playing field between online and offline players and loosen the grip of Big Tech. The opportunity is massive but so are the obstacles
When Rosbin PB, a 32-year-old shopkeeper, joined hands with the owner of a 450 square-foot local convenience store in Bengaluru’s Indiranagar, it had a small but dependable customer base. IT workers who lived in the neighbourhood bought their groceries and daily supplies from the shop. But Rosbin wanted more.
He borrowed money, expanded the shop, and registered on Dunzo. Orders routed through the hyperlocal delivery service shot up to 700 per day in a matter of months.