Sanjeev Bikhchandani backed B2B marketplace bijnis in 2018 and remained bullish on the startup for five years, owning the biggest stake with 26.27percent. He eventually realised that with high cash burn, unsustainable unit economics and a funding winter, bijnis didn't make sense
September 2021, New Delhi. Let’s start the story from the climax. It was September 2021. Bijnis, a B2B platform for the unorganised retail segment such as footwear and apparel, raised $30 million in a series B round of funding led by WestBridge Capital. Existing investors such as Info Edge, Matrix Partners India, Sequoia Capital, and WaterBridge Ventures too participated in the round. Big backers, a big round of funding, and big prospects… everything was going well for bijnis.