ForbesLife India is not like any other magazine that you read and forget or discard. It is what you cherish and preserve, on your bookshelf and in your mind
There is no other way to say this, but use a cliché. ForbesLife India is different. As we did with Forbes India, we did not benchmark ourselves by any of the existing players in the market, choosing instead to create, for better or for worse, a niche all our own.