Thought Leadership
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Cofounder courtship: How to find the right mate—for your startup
Like any other long-term partnership, choosing the right cofounder is a complicated decision with big implications for a venture. Julia Austin offers practical advice for entrepreneurs who are searching for "the one."
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The power of networking in the new economy
In today's gig economy, fleeting ties can be valuable to the career of the gig worker
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Forests of the future: A national economic opportunity
If the resources are accessed in such a way that forests continue to be cared for and nurtured, then these green powerhouses can be a triple-win opportunity—good for profits, the planet, and the people
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7 tips to thrive in a hybrid work environment
Learn how to overcome challenges in switching gears between working in the office some days and in different environments on others
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How should music streaming services pay artists?
Scientists at Fuqua and collaborators developed a mathematical model that captures the diversity of artists and users on platforms like Spotify
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Ethical decisions, character and your personal vision
Through making and executing managerial decisions, your choices and decisions help establish who you are as a leader and what kind of organization you work for
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How paid promos take the shine off YouTube stars (and tips for better influencer marketing)
Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers
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The (real) benefits of breaks and distance during a job search
Why do jobseekers who manage to detach themselves psychologically from their search feel replenished and invigorated, and end up putting in more effort and getting more interviews?
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From growth to sustainability, the role new technologies play in luxury brand management
Analytics and big data have become a huge part of determining brand strategies to target relevant potential customers for luxury brands. They also need to use these tools to find sustainable ways to grow, not at the cost of the planet
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Take 5: How to be a better mentor
Be sure your mentee "owns" the relationship—and don't shy away from tough conversations
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How to design for disruption
Why a structured approach can turn a volatile world into a growth opportunity