Thought Leadership
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It's time to redefine winning
Despite all the time and resources poured into strategy work each year, few organizations have a widely understood definition of winning that goes beyond making money for shareholders
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B-Schools need to innovate with advanced technology to produce future leaders
Technological advancements of Artificial Intelligence, Machine Learning, and even robotics are sweeping the business sector. This is why budding managers need to keep up the pace. Here are some ways in which B-schools can help future leaders
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India and the two QUADs: Importance of the grand coalitions to counter China's growing influence
In the days to come, the global policy and economy could witness various moves to counter China's unabated quest for domination. The rejuvenation of the Indo-Pacific Quad and the emergence of the second West Asia Quad are welcome initiatives from an Indian standpoint
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Marketing marked improvement: Credibility and the promise of change
Marketers should consider more thoughtful ways to position personal improvement products in the increasingly competitive marketplace
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Research pinpoints the role of personality in sharing of 'fake news'
People demonstrating a desire to create chaos are undeterred by warnings on potential misinformation
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Timing, sensitivity, and wit: Cornerstones of moment marketing
Becoming part of trending conversations has become the name of this game, to not only promote products or services but also to increase engagement with customers. Here are guidelines for the marketer on the prowl
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Why some employees improve their creativity and others don't
How our beliefs about creativity explain our ability to improve and sustain it over time
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When will corporations rule states?
Some of them are ready, the majority is not. But, since corporations are powerful and since they are political, they will face more and more pressure from public opinion, political leaders and media to take more and more responsibility in the political life
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Entrepreneurs must have the right time perspective to grab new business opportunities
Time plays a crucial role in entrepreneurial tasks such as acquiring resources, anticipating market trends, and projecting cash flows. But an entrepreneur still needs the right perspective to gauge the next opportunity
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How trade triggers innovation
Competition from imports pushes domestic laggards to adopt more efficient practices and technologies
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Want hybrid work to succeed? Trust, don't track, employees
Many companies want employees back at desks, but workers want more flexibility than ever. Tsedal Neeley offers three rules for senior managers trying to forge a new hybrid path