Thought Leadership
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An agenda for business executives
The outsized success of a few outlier companies points to four steps that every business can take to contribute positively to the future of democratic capitalism
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It's time for cyber-insurance to become personal in the WFH age
According to a recent report by Hewlett Packard, there has been a stupendous 238 percent increase in global cyberattack volume during the pandemic
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AI powered marketing: A 5-stage path to success
Delivering deeply personalized customer experiences requires a significant shift to AI-powered marketing, says Darden Professor
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Google antitrust lawsuit: What do India and Taiwan have in common?
Taiwan and India are quite different, but when it comes to some things like technology and mobile app usage, the similarities are striking, and future policy can reflect that
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Game of alliances between China and the US after Afghanistan chapter
Without consulting with its allies, the US made a hasty retreat from Afghanistan. The consequences also include vexed relations and room for coordinated action from rival nations
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How should a manager balance responsibility towards shareholders and society
Instead of managing the stakeholders, managers should focus on cooperation, transparency and assistance. This shall help find a middle ground for stakeholders and the community
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The CMO Survey: Marketing leaders rise to direct digital transformation for their firms
Increasing investments also intensify pressure to demonstrate marketing's value
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How tech can make you happier, fitter and more popular
Three rules to optimise the influence of your smartphone on your well-being
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Moving from friction to cooperation, how better industry-university linkage can benefit academia
India can make the industry-academia relationship a focal point of developing our research acumen. We need to devote our energies towards converting conflict of interest to a confluence of interest as an ultimate solution
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When it comes to investing in product innovation, large CPG companies could learn a lot from their smaller competitors
New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements
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Why some companies stood by workers when Covid-19 battered business
A new study finds that corporate decisions to either protect workers or lay them off had a lot to do with ... compassion