Startups
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How 'bed-in-a-box' made Sleepyhead India's second-largest online mattress brand
Catering to the needs of digial-native Millennials and Gen Z, Mathew Joseph's D2C brand has brought excitement back to the segment while taking care of the bottom line
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Plum: On a mission to make positive impact with vegan beauty
Vegan beauty brand Plum has successfully tapped into consumers who want cleaner ingredients in their daily-use products
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Ninety One Cycles: Putting a dent in India's cycling culture
Two brothers engineered their way to put Ninety One Cycles on a high-growth and profitable track
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How Purplle is solving beauty for women in tier 2 cities and beyond
One of the early movers in the beauty ecommerce space, Purplle is getting ready to take on the biggest in the business on its path to profitability and scale
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Heads Up for Tails: For the love of dogs
Heads Up for Tails was born out of the need to provide a healthy and honourable lifestyle for pets. Today it is an omnichannel business set to grow even more given that Indians are ready to give their pets the love they deserve
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Not just milk: How Country Delight is planning to become a Rs 600 crore brand
From delivering fresh milk to daily essentials, Country Delight is carving out more space in the kitchen. Can the natural foods' brand continue to delight?
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Book review: Venture Capital's unreasonable world
VCs are akin to modern-day Maharajahs, destiny's chosen children, who throw vast sums of money behind ideas and teams to create contemporary magic. Sebastian Mallaby's The Power Law is a virtuoso account of the VC world and its key tenets
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Godrej Industries launches financial services holding company Godrej Capital
Housing finance and lending activity to gain strength under new structure; company commits investment of Rs1,500 crore
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When founders become content creators
They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands' stories
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Meet the accidental venture capitalist fuelling India's D2C boom
Kanwaljit Singh has been relentlessly stoking the direct-to-consumer fire in India. Can his Fireside Ventures stay fired up?
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D2C brands—Bending it like Beckham
A bunch of new-age D2C brands have gone around the traditional bend to grow at a furious clip during the pandemic. For the Davids, the challenge now is to ensure they keep up the pace and retain their nimble DNA