Harvard
Most people use a variety of strategies for managing impressions of their social identities
The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: Why did she do it that way?
Unless you manage the context in which your team resides, there's no way that your team can be successful
With the economy lagging, consumers are increasingly responsive to discounts. And Groupon has found a way to feature small businesses that haven't traditionally advertised online
Every firm has two strategies. Unfortunately, these strategies often diverge
HBS professor Peter Tufano describes, new and old products targeted at people who haven't saved in the past and who don't have much money to begin with can make savings more feasible or more fun, or both
Moral gray zones enable both managers and workers to perform their roles
Market design teaches us both about the details of market institutions and about the general tasks markets have to perform
We hope that our work provides an outline for leaders who want to make wise decisions, rather than simply beat the other party
If you're tied down by your job description, you restrain your impact. It's self-limiting behavior. It becomes a vicious, self-fulfilling prophecy