UpFront
-
Storyboard18 - 2022 - Definitely, maybe: From the intense fight for customer wallet share to full-funnel marketing for FMCG
Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
-
How discord, born from an obscure game, became a social hub for young people
While adults working from home flocked to Zoom, their children were downloading Discord to socialise with other young people through text and audio and video calls in groups known as servers
-
Will shortened isolation periods spread the virus?
The US Centers for Disease Control and Prevention (CDC) has recommended to cut isolation periods for infected people from ten days to five in addition to not recommending rapid testing before people left isolation
-
Chile rewrites its constitution, confronting climate change head-on
After months of protests over social and environmental grievances, 155 Chileans have been elected to write a new constitution amid what they have declared a "climate and ecological emergency."
-
In India's water-stressed villages, Modi seeks a tap for every home
India, one of the world's most water-stressed countries, is halfway through an ambitious drive to provide clean tap water by 2024 to all of the roughly 192 million households across its 600,000 villages
-
Storyboard18 - 2022 - Definitely, maybe: Premium tipple trends and rise of women consumers
Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not.) In 2022, definitely, maybe
-
Storyboard18 - 2022 - Definitely, maybe: Beauty for men, brand switching, and 'skin minimalism'
Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
-
Storyboard18 - 2022 - Definitely, maybe: The new marketing mantra – Identity, Experience, Measurement
Predictions are a risky business. But we're bravely venturing to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
-
Hollywood tests the limit of marquee names a single film can hold
The pandemic seems to have hastened a worrisome decline at the box office for bread-and-butter dramas, musicals and comedies, except leviathan fantasy franchises and the occasional horror movies
-
The companies benefiting from fragmenting internet privacy rules
In an attempt to rein in tech giants such as Facebook and Google, governments around the world in recent years have approved new laws governing how websites must handle consumer data, treat their competitors and protect young people
