UpFront
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From Khan sir to Ashu Ghai to Vishal Tiwari, star teachers shine despite the shadows of edtech giants
One-celebrity, teacher-led YouTube channels are converting their audiences into real businesses. But can they scale and dethrone the edtech giants?
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Rural demand still lagging, but signs of recovery visible
A healthy harvest season, better MSPs for crops and expected spending by the government in upcoming Budget are a few factors that may lead growth in the rural consumer segment
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Simply Speaking: Aping trends is wannabe. It is not what great brands do
Buck the trend of marginal futility and create something bigger and enduring
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Wavemaker India's Vishal Jacob: Our product is our people and transforming them becomes critical
Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more
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Uorfi Javed: Consistency is the key to stay in fashion, in conversations and in business
Uorfi Javed talks about going from zero brands wanting to work with her to cracking big brand deals, despite her polarizing appeal
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China greets the Year of the Rabbit with pro-growth policies
China's reopening is one of the most watched global economic events of 2023, as it will set the tone for global recovery in the coming months
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Global brands make localization their mantra to tap into $2.6bn Indian gaming market
Global gaming brands are focusing on localization in everything from products to marketing plans
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Inside ThoughtSpot's $150 million plan to expand in India
After overhauling itself into a SaaS company, ThoughtSpot is making its India team central to its growth plans
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How Shark Tank India gave startup brand TeaFit its biggest marketing lift
Jyoti Bharadwaj, founder of homegrown beverage brand TeaFit, shares lessons picked from Shark Tank, what's next for the brand, and more
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Weekly Shorts: Decoding seeding, the role of key opinion leaders in influencer marketing mix
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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From Nirmala Sitharaman's growth puzzle for Budget 2023 to Prashant Jain's investment mantra, our top stories of the week
From Jet Airways 2.0 to pre-budget coverage, here are our most read stories of the week