UpFront
-
Trends that are redefining your cuppa
Targeting younger buyers, tea and coffee brands in India are breaking traditional category codes; spending aggressively on advertising and marketing, and expanding offerings, brewing hot, cold, slow and instant, for all seasons
-
Storyboard18 - What is the brand power of an alma mater?
A good alma mater gets you the attention your startup deserves and the right valuation. But what about the end consumer? Do they care if you are from IIM or IIT or BITS?
-
After Satan Shoes, building a whole sneaker empire
Last year, a MSCHF collaboration with Lil Nas X featuring Nike Air Max 97s modified with a bit of blood and devilish symbolism, sparked a firestorm of controversy as well as a Nike lawsuit. Now, its inventors are back, and not with just another wacko, attention-getting stunt
-
Inside Bigg Boss' fandom and what brands can learn from it
As super-fans of reality show Bigg Boss are united by social media more than ever before, experts believe they can be a 'wholesome' set of consumers that brands shouldn't ignore
-
German WWII ghosts loom large in Ukraine crisis
World War II still looms large in Germans' living memory and public discourse, shaping the perception of the Ukraine invasion and the political debate over how to face the moment
-
Underdog, animal instinct and top dog: Puma's giant leap into the Rs 2,000-crore club
The last big sportswear maker to enter India, Puma is now bigger than rivals Adidas, Nike and Reebok combined. Can the Big Cat continue to roar?
-
Dollars or rubles? Russian debt payments are due, and uncertain
The Russian government owes about $40 billion in debt denominated in US dollars and euros. On Wednesday, $117 million in interest payments on dollar-denominated government debt are due
-
War, apathy throw Indian medical students in Ukraine in disarray
With complicated government regulations and limited seats in India, uncertainty looms over the future of aspiring medicos who've returned from the war-torn country
-
Paytm shares sink, take investors along
In the Paytm market rout, anchor investors are the biggest losers
-
Fake heiress Anna Sorokin deported to Germany
Since her 2017 arrest and 2019 conviction by a Manhattan jury for bilking banks, stealing a private jet, skipping out on hotel bills and conning New York's elite, Sorokin had spent just six weeks out of custody, following completion of her minimum four-year sentence in February 2021
-
Ukraine invasion and business exodus: Almost 400 companies—140 global—have exited Russia
As of March 15, 2022, 380 major companies, including more than 150 global companies, from various sectors have announced a suspension of operations in Russia. Here's a list of companies with a global footprint that have cut ties with Russia in the past few days