UpFront
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Storyboard18 - Koo-l for brands?: How Koo is entering the marketing mix for brands
While the micro blogging platform has not kickstarted its monetisation engine, it's welcoming marketers to leverage what it has to offer — less clutter, language users and no scrutiny
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Putin insulated Russia's economy. Biden's sanctions not nearly enough to stop him on Ukraine
Biden has had the opportunity to sharpen his tools since 2014 when the West imposed sanctions against Russia to thwart a Ukraine incursion, at the same time Putin claims the country's economy is more self-sufficient and insulated since the last onslaught of sanctions
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Storyboard18 - Startups taking early bets on people allows them to flourish sooner: Sukhleen Aneja, Good Glamm Group
Career-marketer Sukhleen Aneja talks about how her FMCG marketing experience at HUL, Reckitt, and L'Oreal helped her understand a complex Indian consumer market and prepared her for her current role as CEO—brands and FMCG business at Good Glamm Group
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Suisse Secrets: The Credit Suisse leak in names and numbers
The Credit Suisse Data leak has revealed details of 18000 bank accounts, collectively holding more than $100 billion. Here's a look at important takeaways from the leaked data
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Risking their lives for little pay to guard India's forests
There is little data on serious injuries to forest watchers in India, but the country has recorded at least 318 ranger deaths since 2012, according to the International Ranger Federation
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The good. The okay. And the ugly
With LIC preparing for a public listing, here's a look at its portfolio of investments
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What's at stake for the global economy if Russia invades Ukraine
An outright attack by Russian troops could cause dizzying spikes in energy and food prices, fuel inflation fears and spook investors, a combination that threatens investment and growth in economies around the world
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LIC tries to allay valuation, profitability concerns prior to IPO launch
The insurer wants to hold a small stake in IDBI bank to grow its bancassurance business
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Storyboard18 - Girl Uninterrupted: The danger in undervaluing and understudying teenage girls
Key truths about young Indian consumers, many of which clash with our urban assumptions about non-metro India, revealed in a new report
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How Credit Suisse served strongmen and spies
An extraordinary leak of data from Credit Suisse, one of the world's most iconic banks, is exposing how the bank held hundreds of millions of dollars for heads of state, intelligence officials, sanctioned businessmen and human rights abusers, among many others
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Storyboard18 - April 2009, a 7UP ad script featuring Bappi Lahiri has just been approved by the marketing director...
In loving memory of Bappi Da, the man who allowed everyone to spin a funny yarn at his expense just so he could make them happy