UpFront
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Storyboard18 - Have you got game?: The message in Wordle's sensational rise
How Wordle can teach brands to hurdle over the competition
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Storyboard18 - Finance Influencers: The new Big Bulls of BFSI marketing?
Both traditional and new-age BFSI brands are engaging finance influencers or 'finfluencers' as a part of their marketing communication strategy. Collaborations, product placement, and dedicated content creation are some of the popular formats being used to drive engagements through these influencers
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A year after coup, Myanmar is mired in conflict and chaos
Junta forces have killed at least 1,500 civilians who were targeted at peaceful protests or in raids on homes and business, according to the United Nations Human Rights Office
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A normal supply chain? It's 'unlikely' in 2022
Cheap and reliable shipping may no longer be taken as a given, forcing manufacturers to move production closer to customers
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Union Budget 2022: 20 key takeaways from Nirmala Sitharaman's fourth budget
No change in income tax slabs; 5G to be rolled out in 2022; Digital Rupee to be introduced, and more. Find out what are the key highlights of Budget 2022
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The New York Times buys Wordle
Wordle was acquired from its creator, Josh Wardle, a software engineer in New York, for a price "in the low seven figures," the Times said
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How Facebook is morphing into Meta
Meta would introduce people to shared virtual worlds and experiences across different software and hardware platforms
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Storyboard18 - Indian advertising needs to understand housewives beyond 'gajar ka halwa'
Some in advertising have begun to realise that the housewife in India is overworked and underappreciated. Any advertisement that acknowledges this fact seems to strike a chord with her
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Storyboard18 - Wild-West style PR tactics of Bhavish Aggarwal that embraces polarization of audiences
Like politicians, corporate CXOs have discovered the power of polarization as a way to attract attention and audiences
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How Trump coins became an internet sensation
The coin features Donald Trump's face embossed in gold on a base of shining silver and his slogan, "Keep America Great," is written in an arc atop his head
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The perils of 'Horn Ok Please': Noise, speeding and rash driving
The Maharashtra government recently doubled the fines on honking. Reducing noise from traffic is important to ensure road safety in India which has the highest numbers of road accident deaths in the world