Meesho's Vidit Aatrey pitched Anu aunty an investor meeting with SoftBank in 2019. Although bemused at first, SoftBank caught on to the story and stayed curious for two long years. Get early access to this latest cover story by subscribing to Forbes India
(L to R) Sumer Juneja is Partner and Head of India at SoftBank Investment Adviser and Vikas Agnihotri Operations head. Photo by Nayan Shah for Forbes India
(This story appears in the 13 August, 2021 issue of Forbes India. To visit our Archives, click here.)