Harvard Business School
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How paid promos take the shine off YouTube stars (and tips for better influencer marketing)
Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers
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6 strategies for building socially responsible—and profitable—companies
A new generation of business leaders is finding innovative and profitable ways to bring about positive change in the world. In the book Purpose and Profit, George Serafeim offers a roadmap for people at every career stage who seek to align their professional aspirations with their personal values
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Does hybrid work actually work? Insights from 30,000 emails
It's a pandemic debate raging at companies everywhere: How often should employees come to the office? In the first large-scale study of its kind, Prithwiraj Choudhury finds that hybrid schedules might offer the best answer for everyone
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Now is the time for entrepreneurs to play offense
With the specter of recession looming, many worried founders and executives are aggressively shoring up cash. But shrewd entrepreneurs are using these six tactics instead to gain advantage, says Jeffrey Bussgang
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Building an 'ARMY' of fans: Marketing lessons from K-Pop sensation BTS
Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners
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Will demand for women executives finally shrink the gender pay gap?
Women in senior management have more negotiation power than they think in today's labor market, says research by Paul Healy and Boris Groysberg. Is it time for more women to seek better opportunities and bigger pay?
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Did pandemic stimulus funds spur the rise of 'meme stocks'?
Remember the GameStop stock frenzy? Research by Robin Greenwood and colleagues shows how market speculation can flare up when you combine stimulus funds, trading platforms, and plain old boredom
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How a multimillion-dollar ice cream startup melted down (and bounced back)
A Brooklyn-based ice cream shop was getting buzz, and Disney was pitching a brand partnership. So how did the business wind up filing for bankruptcy? A case study by Thomas Eisenmann and Lindsay N. Hyde examines the rise and fall—and recent rebound—of Ample Hills Creamery
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Free isn't always better: How Slack holds its own against Microsoft Teams
What will it take to win the collaboration app wars: massive scale or a loyal following? A case study by David Yoffie digs into the intense competition between Microsoft Teams and Salesforce's Slack
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Salary Negotiations: A catch-22 for women
Too assertive or too nice? New research from Julian Zlatev probes the lose-lose dynamics that penalize women in negotiations and perpetuate gender inequity
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Why companies raise their prices: Because they can
Markups on household items started climbing years before the COVID-19 pandemic. Companies have realized just how much consumers will pay for the brands they love, says research by Alexander MacKay