Thought Leadership
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The robots are here. How are they affecting analysts?
In one study, AI pushed securities analysts to new jobs; analysts who stayed earned less
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Entrepreneurs should manage their feelings and emotions in these Covid-19 times
Entrepreneurs need to keep their level of energy, commitment, discipline, and passion high enough to be able to go through that emotional and affect-related process in this challenging Covid-19 business climate
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PR Trends during the COVID-19 Pandemic
Public Relations is one of the most effective ways to build on marketing strategies and create a strong brand image. Public Relations (PR) strategies that applied for different brands at the starting of the year 2020 may not be applicable in the present-day situation
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How redefining "normal" can alter behavior
Stanford researchers use the concept of "dynamic norms" to persuade diners to eat less meat.
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Turning disruption into opportunity: How to find and release trapped value
When technology creates the possibility for a better customer experience than is currently being offered, trapped value accumulates. Here's where to look for it
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Good leadership is an act of kindness
The pandemic has challenged managers as never before, but one powerful leadership strategy is being overlooked, say Boris Groysberg and Susan Seligson: Be kind.
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Negative word-of-mouth and importance of employer brand
Even though Covid-19 has created a temporary recession-like phase, it is pertinent for organizations to continue strengthening their Employer brand
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Developing collaborative communities to address complex problems
It would be worthwhile expending efforts towards engendering sustainable open-collaboration communities around specific problem areas that harness the diverse and novel perspectives and hands-on expertise of individuals from a variety of domains
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How Netflix finds innovation on the edge of chaos
How did a DVD-by-mail company transform itself into a leading global entertainment brand? By rejecting mediocrity, embracing negative feedback and turning hierarchy on its head
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Why breast cancer awareness needs better marketing in India
The government, with public-private partnerships, should organise continuous awareness programmes of simple self-screening methods that can help in early diagnosis of the disease
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The business model for e-commerce needs strengthening
Leading e-commerce companies must design a new business model that will enhance their net margins, and make for a sustainable business competitiveness and continuity