UpFront
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Marketing Mocktail: From heart to cart—emotional drivers of shopping explained
Retailers, e-tailers and marketers need to understand and apply the emotional drivers of shopping to design their buying experience for greater engagement and conversion
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Simply Speaking: Brands are born inside
A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it
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Fit At Any Age-A Practitioner's Guide: Air Marshal PV Iyer's book offers an uncomplicated insight to getting fit
The book highlights the races humans can participate in or be a part of, advocates for vegetarianism, how good health is developed, and more
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Misplaced exuberance drives Indian stocks as investors navigate 'hard times'
The Nifty has underperformed the broader emerging markets index by 10 percent in the last six months. Compared to early December, when the Nifty had peaked, it has corrected 8 percent till now, underperforming the MSCI EM index by 10 percent
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IPL's taking the game deep despite a tough economy
Advertising from startups going through a funding winter might have taken a backseat, but the most-watched franchise cricket league is bringing in ad revenues higher than its previous editions
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Will there be a respite from the ongoing Covid-19 spike?
Experts say the new sub-variant of the coronavirus is highly infectious, but not deadly. As Covid vaccine makers decide to supply only based on demand, doctors advise caution, and ask people to mask up and take precautions
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Aakash IPO: Is it a well-timed, smart move for Byju's?
Byju's is getting ready to list Aakash, an old-world test prep brand it acquired in 2021 and which has emerged as the silver lining for the $22-billion valued edtech major, which has been battling odds on multiple fronts
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More people are buying ultra luxury homes in India. Here's why
Real estate developers are rethinking design and functionalities in order to cater to demands of a ‘larger-than-life living experience’ by luxury home buyers, but there are a few points to remember before you make that investment
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Mass shootings in the US: In numbers
There has been a rise in gun violence prevalent in the US. Here's a look at shocking figures as per the data by The Gun Violence Archive
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From the troubles of Indian IT workers to masterchef Vikas Khanna's attempt to remain inspired, here are our most-read stories of the week
The allure of a four-day workweek, Papa Johns' second innings in India, and Debashis Chatterjee's $10 billion ambition for LTIMindtree are some of the stories that piqued the interest of our readers this week
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Swanky homes, pools, gourmet meals: Co-living goes luxe and stylish
With a growing number of youth in the workforce and an influx of student population, who are prioritising quality accommodation, co-living startups are shifting from offering basic models to a premium lifestyle experience