Nokia phone maker HMD plans to stand out in the cluttered smartphone market by loading its phones with sustainability, repairability and data privacy. Can the Finnish company find its X Factor in wooing Gen Z?
Ravi Kunwar has loaded his armoury with unconventional weapons. “We are not waging a spec war,” says the vice president (India & APAC) of HMD Global. The Finnish company, which has been producing Nokia phones since 2017, is set to launch its own line of mobile devices sans Nokia branding. “It’s not going to be ‘X’ megapixel versus ‘Y’ megapixel,” reckons Kunwar, an old Nokia hand who joined HMD in December 2016, and has had stints with Microsoft and Samsung in his over three decades of experience in the mobile and consumer durables industries. “It’s not going to be ‘small’ versus ‘big’ screen,” says Kunwar, outlining HMD’s differentiated game plan.