Bhavik Vasa and Amit Srivastava are betting big on the ease, speed and non-dilutive nature of revenue-based financing to give GetVantage an edge in the hyper-cluttered debt and VC world. But can they make it the preferred currency for founders or will it stay a niche concept?
Raipur, Chhattisgarh. Devkar Saheb’s official induction into the startup world started with the first season of Shark Tank India. “Pichle saal April main ek episode dekha tha YouTube pe, aur pehli baar funding aur venture capital (VC) ke baarey main pata chala (I saw an episode of Shark Tank India on YouTube last April, and got to know about funding and VC for the first time),” recounts the 32-year-old entrepreneur, who founded an ayurvedic FMCG and personal care brand Shri Chyawan Ayurveda in 2018, scaled the bootstrapped venture over the next few years, and closed FY22 with an operating revenue of Rs3 crore. “Shark pata tha, Shark Tank nahin jaanta tha (I knew about shark, but not Shark Tank),” he bursts into a loud guffaw before quickly taking us back to his muted upbringing.